How it is calculated
Price = (cost + shipping + fixed fee) ÷ (1 − referral fee − taxes − ads − margin). That way, your margin is on the selling price after every fee.
Fees change by platform, category and plan. Check the current numbers in your seller account.
Example
A product that costs $12, with $5 of shipping, a 15% fee and a $0.30 fixed fee: to keep a 20% margin, sell it for $26.62, for a profit of about $5.32 per sale.
Frequently asked questions
Should I include returns?
Yes, if you have them. Add the average cost of returns per sale to the shipping field.
See also
Results are estimates for information only and are not financial, legal or medical advice. Rates, taxes and fees vary — confirm with a professional or your lender.