Margin vs. markup
Margin is the share of the selling price that is profit. Markup is how much you add on top of the cost. An item that costs $60 and sells for $100 has a 66.7% markup and a 40% margin.
Example
Cost $60, price $100, no fees: profit of $40 per sale, a 40% margin. If you pay 3% card fees and 15% marketplace fees, enter 18% and the profit drops to $22.
Frequently asked questions
What goes into cost?
What you paid for the item plus inbound shipping and packaging. Fixed costs like rent belong in a break-even calculation.
See also
Results are estimates for information only and are not financial, legal or medical advice. Rates, taxes and fees vary — confirm with a professional or your lender.