Formula
Conversion rate = conversions ÷ visitors × 100. A conversion is the action you want: a purchase, a sign-up, a quote request.
Example
8,000 visitors and 160 orders is a 2% conversion rate: 1 order for every 50 visitors. With a $75 average order, that is $12,000 in revenue, or $1.50 per visitor.
How to raise it
- A fast mobile page and a checkout with few steps.
- Shipping cost and delivery time shown before the cart.
- Good photos, real reviews and familiar payment options.
Frequently asked questions
What is a good e-commerce conversion rate?
Many stores sit between 1% and 3%. Improving your own rate month after month matters more than the industry average.
Why does revenue per visitor matter?
It tells you what you can pay for a visit. If a visitor is worth $1.50 in revenue, a $2 click only works with a very high margin.
See also
Results are estimates for information only and are not financial, legal or medical advice. Rates, taxes and fees vary — confirm with a professional or your lender.